JWT bags GE Money Wizard

By , agencyfaqs! | In Advertising | April 16, 2007
The spend allotted by the company for advertising could not be ascertained, but sources confirm that the company has ambitious plans

Following a & #BANNER1 & # multi-agency pitch, JWT Delhi has won the creative duties for GE Money Wizard, the home loans solutions provider, and GE Money's first home loans brand.

GE Money has had multiple financial products in its kitty since 1996. Now, the finance company is entering the home loans space. GE Money, part of the global General Electric group, acquired the Wizard Home Loans group in New Zealand and Australia in 2005, and the brand has now been launched in India. The company plans to provide customised and innovative home loans solution its customers.

The other agencies in the fray for this business were O&M, Lowe and FCB Ulka. All four agencies were asked to present ideas both at the creative and strategic levels, following which a decision was taken in favour of JWT. It is learnt that the company did not find it necessary to call for a second round of presentations.

GE Money was looking for a creative partner that could position this new brand strategically in a market already crowded by national and international brands.

When contacted, company executives at GE Money Wizard declined to comment, but sources close to the development have confirmed it to agencyfaqs!.

It could not be ascertained how much GE Money plans to spend on the advertising of the new brand, but sources reveal that the company has ambitious plans.

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