Cheers and jeers at Cannes showreel in Delhi

Considered the Oscars of advertising awards, the most prestigious advertising festival in the world, the Cannes Lions 2007, showcased glimpses of the best international campaigns in Delhi on Friday

Considered the Oscars of advertising awards, the most prestigious advertising festival in the world, the Cannes Lions 2007, showcased glimpses of the best international campaigns in Delhi on Friday. The occasion was the showreel presentation of the festival, but it did not glitter any less than the actual awards night, which will take place in Cannes on June 17-24.

The screening of the 54th Cannes International Advertising Festival showreel in New Delhi drew a packed house.

Cheers and jeers at Cannes showreel in Delhi

Humorous advertisements were again present in most categories this year, showing the soft corner juries have for such ads. The audience confirmed the jury’s selection by breaking into laughter, applauding and whistling from time to time to acknowledge the creative work.

The advertising community gathered to see the screening was at its chirpy best, cheering (and at times jeering at the oft repeated interruption by the Bacardi TVC, which incidentally was an event sponsor). Divided over 120 minutes, the screening comprised three levels. The show kick-started with the screening of the Bronze winners. Among the ads screened were those for Electrolux, Bacardi and Axe. The screening of the silver winners evinced similar, if louder, appreciation for the Babyface TVC and others. Inevitably, the maximum claps went to the gold nominations for brands such as Carlton Draught, Honda and Nike.

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