Network, the company which combines the network business of Nokia and the carrier-related business of Siemens, has tied up with VAS developer OnMobile in India to market their ring back tones (RBTs).
Under the global cooperation agreement, Nokia Siemens Network will market OnMobile's RBT service to carriers in India. The service will be available on Nokia Siemens Network's Music to You (M2Y) platform, which also allows multimedia content to be downloaded. The company is present in 150 countries and has a manufacturing site as well as an R&D centre in India.
RBTs are tunes that can be downloaded on to a mobile phone and can be heard by anyone who calls that phone. RBTs are the highest contributors to VAS revenues, accounting for 22 per cent of the Rs 2,850 crore industry. Currently, the service is being offered under different nomenclatures by most telecom operators in India, including Airtel and Reliance Communications.
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