Nokia-Siemens, OnMobile in ring back pact

By , agencyfaqs! | In Digital | May 16, 2007
Under the global cooperation agreement, the ring back service will be available on Nokia Siemens Networks' Music to You platform

Nokia Siemens

Network, the company which combines the network business of Nokia and the carrier-related business of Siemens, has tied up with VAS developer OnMobile in India to market their ring back tones (RBTs).

Under the global cooperation agreement, Nokia Siemens Network will market OnMobile's RBT service to carriers in India. The service will be available on Nokia Siemens Network's Music to You (M2Y) platform, which also allows multimedia content to be downloaded. The company is present in 150 countries and has a manufacturing site as well as an R&D centre in India.

"One of the key challenges mobile operators are facing on a global scale is to create and successfully market mobile applications to counter-balance the trend in declining average revenue per user from voice and messaging," Patrik Sallner, head of Services at Nokia Siemens Networks, said in a press statement. He added that the M2Y platform makes it easy for customers to download services without struggling with the technical process.

Arvind Rao, CEO and co-founder of OnMobile, added, "Our telecom operator clients are enjoying 8-9 per cent uplifts in their average revenue per user and 10-23 per cent market adoption rates with our RBT managed services."

RBTs are tunes that can be downloaded on to a mobile phone and can be heard by anyone who calls that phone. RBTs are the highest contributors to VAS revenues, accounting for 22 per cent of the Rs 2,850 crore industry. Currently, the service is being offered under different nomenclatures by most telecom operators in India, including Airtel and Reliance Communications.

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