Mukherji, COO of Hungama (Promo Marketing), has been invited to be part of the jury at The Globe Awards 2007, organised by MAA Worldwide. Mukherji will represent Asia Pacific, along with another jury member, at the awards to be held in Las Vegas in October 2007. This is the first time an Indian will be judging at the Globes.
The annual MAA Globe Awards honour the best below-the-line campaigns around the world. The winners are picked from among the awardees of the Best Promotion Awards in eight such programmes around the world, including APMA from Australia & New Zealand, ISP from the UK, the Promotion Planning Awards from Japan, PMAA from Asia, PMC from Europe, and PROMO Pro Awards from the US.
Mukherji has also been on the jury for the Promotion Marketing Awards of Asia (PMAA) of 2006 and 2007. He has been with Hungama for the past four years and has 15 years of experience in the promotional marketing industry.
Last year, 318 winners were chosen from 30 countries by 85 judges, including O&M India that won a Globe for 'Best Activity Generating Brand Volume' for its 'Wheel Rural Contact Program'. The judging process was done online.
The Marketing Agencies Association (MAA) Worldwide is a non-profit organisation of top professionals of marketing agencies, constituted in 1971.