Last updated : June 15, 2007
initiating advertisements on the side of coaches in some sectors, a resurgent Indian Railways is clearly embracing advertising and branding opportunities. And what better advertising platform than the powerful railway ticket, carefully preserved and often glanced at during a long journey?
Axis Ad-Print-Media India, a Mumbai-based print media company, has bagged an exclusive two-year contract from Indian Railways to advertise on reservation tickets and reservation charts.
Here's how it will work: both sides of the multi-coloured ticket will offer advertising and branding opportunities for advertisers. However, this will be only for long-distance journey tickets. While the tickets will be initially issued at all reservation counters of Central Railway, Mumbai, this will be later replicated in other zones as well.
Axis Ad-Print-Media specialises in printing multi-colour computer stationary with an RBI-approved security printing plant. The company is already handling marketing contracts for printing electricity bills of Maharashtra, Gujarat, Madhya Pradesh and Andhra Pradesh and HP LPG bills on an all-India basis.
Axis Ad-Print-Media has already started advertising on railway tickets and reservation charts since June 8 this year. They have signed up with brand Garnier for the current month and will be soon signing up with other advertisers for the coming months.First Published : June 15, 2007