Last updated : September 25, 2014 04:04 PM
is the only agency to have been shortlisted for the Cyber Lions from among the 36 entries that came in from India.
Tribal DDB has been selected for its AIDS awareness campaign done for MTV Asia. The campaign, 'Protected Entry', was done for World AIDS Day.
The campaign was based on the insight that before entering a website, web users are cautious about the site content and computer viruses. This connected with people contracting HIV while having sexual intercourse. So, the agency decided to connect the two by replicating the idea of the sexual act on the MTV India website.
Tribal DDB will have to really fight to win a lion because there are 19 other finalists in this sub-category, Charities, Public Health & Safety, and Public Awareness
The same entry was a finalist at the One Show, and a winner of the People's Choice award at the Webby's.
Click here to view the case study.First Published : September 25, 2014 04:04 PM