Last updated : June 21, 2007
week's promotion of Amit Upadhyay to director, distribution and development, BBC Worldwide's Global Channels business on Wednesday announced the appointment of Nachiket Pantvaidya as general manager, South Asia.
In this new role within the Global Channels South Asia structure, Pantvaidya will be responsible for leading the team in the region and managing the growth strategy for BBC-branded channels. While managing the BBC's existing businesses and channels, Pantvaidya will also help drive further awareness of the BBC channel brands. Reporting to Christine Leo-McKerrow, SV-P, Global Channels, Asia-Pacific, Pantvaidya begins in his new role on July 11.
"The biggest challenge is to provide quality and relevant content to Indian viewers. The objective is to make sure that our channels resonate with our audiences," says Pantvaidya. He was last working as executive director, programming and production for India's Disney channels, where he managed the localisation of the Disney brand - the Indian channels were the first at Disney Worldwide to implement localisation through show production.
Prior to this, Pantvaidya has held several positions as part of the Sony Entertainment Television network in India, which included V-P, sales and marketing, across the AXN, Animax and HBO channels; V-P for programming and production; and before that, V-P, Sony MAX, where he was responsible for launching the channel in India.
This is the second big movement among the BBC Global Channels' top brass. Last week, the company promoted Amit Upadhyay to director, distribution and development, in what is a new role within the division's South Asia operations.
These are two very significant developments as the company looks to develop and distribute three of its popular international channels in India - BBC Entertainment, BBC World and CBeebies.First Published : June 21, 2007