arm of Zee Telefilms Ltd, Zee TV US, has formed a content distribution alliance with online video-on-demand (VoD) provider TinselVision.
The agreement gives TinselVision the rights to distribute Zee TV's content -- including Bollywood movies, soap operas, reality and games shows -- on its platform. The yet-to-be-launched service will deliver content for South Asian audiences through IPTV technology on PCs and laptops to start with, and later to television sets through set-top boxes with broadband connections.
"This is more than a new channel or platform meeting existing content and customers. This is a very large and new addressable revenue stream that will be seized by a small number of players over the next couple of years," said Amir Ahmed, senior advisor to TinselVision's CEO, TinselVision in a statement.