Last updated : September 25, 2014 04:04 PM
that mergers are the way to grow. After the successful merger of Universal McCann with Lodestar Media in India last year (the resultant entity being Lodestar Universal), another merger from the IPG stable has fructified.
FCB Ulka has been merged with Draft Worldwide, IPG's global integrated marketing, CRM and the retail marketing arm. As a result, FCB Ulka will now be known as Draft FCB. Stephen Gatfield, EV-P, network operations, IPG, and CEO, Lowe Worldwide, has confirmed this development to agencyfaqs!.
There won't be too many changes in the hierarchy of FCB in India, save for the fact that Anil Kapoor of FCB Ulka will now spearhead the new entity in India and the South East Asian region as its regional president.
For the record, globally Draft has imbibed the philosophy of 'Return on Ideas', symbolising accountability and focused targeting.First Published : September 25, 2014 04:04 PM