Last updated : July 04, 2007
Integrated Marketing has won two golds at the 2007 PMAA Dragons of Promotion Marketing, Asia Pacific. The first gold came in for the HP's 'Hats Off' campaign in the B2B category. The other gold was awarded to Solutions for its Golden Sphinx campaign for Microsoft India in the category - Best Dealer or Sales Force Activity. This particular campaign also won a special title - The Dragon of India award.
Besides, Solutions Integrated Marketing bagged a bronze for its work on Cisco Systems, India in the category - Direct Marketing Campaign.
This is the third time in a row, that Pepsi's campaigns have been recognised at the PMAA. In the past, Pepsi's World Cup cricket campaign and 'Toss Ka Boss' campaign have been awarded at the PMAA awards.
Jagran Solutions is the third Indian agency to bag a silver and a bronze. The silver came in for its 'Simran Ki Khoj 2' campaign for RED FM in the category - small budget campaign, while the bronze was awarded for PepsiCo's 'Dew Dares' campaign.
PMAA, which is now in its sixth year, recognises the best promotion marketing campaigns across Asia Pacific. The PMAA gold, silver and bronze winners will get a direct entry in the MAA 2007 'Globes', which evaluates winners from across the globe. At the MAA 'Globes', which will take place on October 15, 2007 at Las Vegas, 150 judges from 32 countries will evaluate the worldwide winners across Asia, America, Europe, Canada, Russia, the UK and the US.First Published : July 04, 2007