was Neha Dhupia. The brand now has decided to shift loyalties to Isha Koppikar. Police Time & Jewellery has announced Koppikar as its brand ambassador. The Bollywood actress will endorse the high-end fashion brand's range of watches and jewellery.
The brand in India is promoted by Ganga Watches. The company claims that the personality of Koppikar and the brand are in sync and will effectively reach out to the brand conscious youth of the country. Even the earlier brand ambassador, Dhupia, was roped in keeping the personality of the brand in mind.
Says Haresh Chainani, managing director, Ganga Watches, "Police as a brand comes across as bold and independent. Isha has been brought in because of her confidence and diverse facets. She has a personality and attitude that blends well with Police. Thus, when we were looking for a new face, we considered her. Isha fits the bill and we are happy to have her on board as Police brand ambassador."
Koppikar is delighted to be the face of the Police brand. Says Koppikar, "A synergy is always important between the brand and the personality. Police watches and jewellery have a personality that can be said to love challenges, and it is bold and individualistic."
Police watches are available at all leading stores of Shoppers Stop and Lifestyle. Ganga Watches was formed in 2005.