luggage brand from Safari Industries India, has selected Triton as its agency following a multi-agency pitch process. Triton will handle both the creative and media duties for Safari. Anand Kulkarni, regional sales manager, Safari Industries India, confirmed this development to agencyfaqs!
Safari was also in talks with Advertising Avenues and Fortune Communications for the pitch, reveals Kulkarni, who adds that Triton's comprehensive presentation did the trick.
The brand had been on an advertising hiatus; for the last five years, Safari wasn't advertised at all. In the good old days when it was advertised, Enterprise Nexus (now Bates David Enterprise) was the agency on the account.
Triton is tasked with resurrecting the brand from its slumber.
Safari will be pitched against competitors VIP, Aristocrat and Samsonite when it jumps actively into the advertising arena. The campaign for the brand is expected to break by October this year.