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Sales Promotion Roundup

By , agencyfaqs! | In Advertising | February 18, 2001
Household products and consumer durables marketers had the most interesting offers last week

agencyfaqs! News Bureau
NEW DELHI

Household products and consumer durables marketers had the most interesting offers last week.

Bajaj was giving a discount of up to Rs 3,000 on all the nine models of Bajaj microwave ovens. This offer is valid in Delhi, Haryana, Punjab, J&K, H.P, Rajasthan, U.P. and Chandigarh for a limited period only. With Nirlep non-stick and hard anodized cookware, Nirlep was offering a Cello 13 lt frosty bucket free. This promo is valid in West Bengal, Orissa, Bihar, Jharkhand, Assam and North East States and till stocks last.

Kenstar had a 'Twin Treat' offer. The consumer could pay Rs 27,990 and take away a Kenstar AC of 1.5 ton and a microwave oven of 20 lt. This offer is valid only in Maharashtra for a limited period. In the Prestige 'Exchange Dhamaka', there was up to 36 per cent off. The discount was availed of on exchanging an old cooker for a new Prestige pressure cooker. Prestige was also giving 25 per cent discount on the exchange of a non-stick cookware for a new Prestige premium non-stick cookware This offer is valid in Delhi, Faridabad and Gurgaon, till stocks last.

Samsung was giving interest-free loans for 18 months on all of its products. This offer is valid till February 28, 2001. HCL had a grand offer to woo customers. With the purchase of an HCL Intel Pentium III processor of 866 MHz, the customer got a 56.6 kbps fax modem, an Epson 480 colour printer as well as one-year unlimited Internet connectivity from HCL Infinet. Also on offer was a web camera, 20 multimedia CDs, loads of software, Lotus SmartSuite, Norton AntiVirus software, NIIT Boot It and Gaming Wheel - all for free. This offer is open till stocks last. On buying Visualan Lavish PC, the company was giving dust covers, PC mate, car game CDs and a spike buster free. This offer is valid up to February 28, 2001.

On the purchase of a Sansui colour television or VCD/CD audio system and scratching the rectangular 'scratch box of the Sansui cheque card', the buyers had a chance to win Rs 25,000, Rs 10,000, Rs 1,000 and other cash returns. This promo is valid in Mumbai only. Philips was giving a discount of Rs 2,001 on the latest Philips CD Hi-Fi systems. This promo is valid only in Delhi.

Snowhite Square had 40 per cent off on most of the items. This offer is valid in select stores in Delhi, Noida, Gurgaon and Faridabad.

There was a 200-gm pack of Henko Stain Champion worth Rs 16 free with a 500-ml bottle of Brisk Floor Cleaner. With a twin pack of 500-ml Kiwi Kleen Flush toilet cleaner, the company was offering one toilet brush worth Rs 36 free.

Automotive marketers were not too far behind. Suzuki Samurai was giving interest-free loans for 24 months or Rs 3,000 off to consumers buying the Suzuki Max 100 DLX bike. This offer is valid in Bangalore only and till stocks last. With the purchase of every Eicher vehicle the buyer had the chance to win a free trip to Singapore. This offer was given by select dealers in Karnataka. And it is open till February 28, 2001. With a Fiat Uno, the company was giving a car stereo free. This offer is valid only for the month of February.

In apparels and lifestyle products too there were some interesting offers. Newport was giving Rs 450 off on the purchase of a pair of Newport jeans. And on the purchase of a Newport cotton shirt worth Rs 1,299 the buyer got a Newport wrinkle-free trouser free. This promo is valid in select stores in Delhi and till stocks last. On Peter England shirts, the company was giving a discount of up to 20 per cent. This promo is valid in Delhi only and till stocks last.

Fever, in its chinos and jeans sale was giving one pair of jeans free with every purchase of chinos or jeans. This offer is valid in select centres of Delhi and Gurgaon.

Woodland was giving a discount of up to 50 per cent on winter apparels. This offer is valid in Delhi, Noida, Meerut, Dehradun, Chandigarh and Jaipur. Swatch, as part of the Valentine offer, was giving a special gift of love and a heart-shaped CD of love songs on the purchase of any of the Swatch watches. This promo is open only in Delhi and till stocks last. The Oshkosh sale gave up to 50 per cent discount on kidswear. This offer is valid in select Delhi outlets.

With the purchase of Esprit time wear the customer got a blinking heart and a key chain free. This offer is valid only in Delhi and till stocks last. Bombay Dyeing was giving a 15 per cent off on its garments. This promo is valid in Mumbai and Delhi and for a limited period only.

Now foods and beverages. Maaza had a refreshing offer. On giving back two empty Maaza tetrapacks or three Maaza crowns, the consumer could take away his/her favourite Diamond Comics like Vikram-Betaal, Billoo, Chacha Chaudhury and Archies. This offer is in Delhi and till the month of February. Kissan Annapurna, in a special offer, was giving a 200-gm Vim bar free with two 1-kg pack of Kissan Annapurna iodised salt. This promo is valid in Delhi and till stocks last.

In personal care products, Maybelline was giving free make-up accessories with any purchase of Maybelline products worth Rs 250.

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