afaqs!

Spice Telecom scouts for a digital agency

By , agencyfaqs!, New Delhi | In Advertising | July 24, 2007
Beginning next week, Spice Telecom will invite agencies to pitch for its digital business

Spice Telecom & #BANNER1 & # is on the lookout for a web interactive agency. At present, JWT handles the telecom player's above-the-line duties, while Brand Curry handles the advertising duties for Hot Spot, its mobile retail shops. This is the first time Spice Telecom has ventured to look for a digital agency. Vivek Bali, group director, brand and marketing, has confirmed the development to agencyfaqs!

Bali says, "We will be inviting a spectrum of agencies beginning next week. A lot is happening in the digital space. The agency will have to create a transactional route on the web." Bali refused to divulge the advertising spends, though he says this is a significant business.

At present, Spice Telecom operates in Punjab and Karnataka. It is promoted by Modi Wellvest and Dilip Modi. Telekom Malaysia has a 46.89 per cent stake in Spice Communications through TMI India Ltd, Mauritius, a wholly owned subsidiary of TM's international investment holding company.

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