The Publicis & #BANNER1 & # Groupe has named Matthew Godfrey chief executive officer for its Asia operations and Calvin Soh, vice-chairman, Asia. Godfrey is currently chief operating officer at the Publicis Asia headquarters in Singapore and Soh is chief creative officer.
Godfrey comes from Australia and joined Publicis in 2006. He will succeed Guillaume LÚvy-Lambert, the current regional chairman for the Asia Pacific network. LÚvy-Lambert will continue to advise the organisation on Asian issues as non-executive chairman of the company. These changes will come into effect from August 1, 2007.
Soh, as vice-chairman, will be responsible for further boosting the quality of the agency's creative product.
Maurice LÚvy, chairman and chief executive officer, Publicis Groupe, South Asia, remarks, "Guillaume LÚvy-Lambert joined Publicis in 1997. Since then, the company has become a key player with a strong presence in the Asia region with billings in excess of US$ 1 billion. With the regional network now in place, we look forward to further strengthening our reputation and client base in Asia under the leadership of Matthew Godfrey and Calvin Soh."