multi-agency pitch, KEI has awarded its creative and media duties to Dentsu Communications, Delhi. There were five agencies in the pitch called in June.
The development has been confirmed by Harish Arora, vice-president, Dentsu Communications, Delhi. Says Arora, "This is the first time KEI has decided to advertise. So far, KEI has been catering to clients such as Tata Power and Suzlon, but now they are making a foray into the domestic market. As such, Dentsu Communications will help them push their brand amongst the masses."
The media mix includes a corporate campaign in print and television. The size of the business is about Rs 5-7 crore.
KEI Industries is in the electrical power cable segment, manufacturing low tension, high tension, instrumentation and elastomeric cables. With a heritage of excellence and skill, the company entered the domestic wiring segment with house wires and flexibles. Products currently offered have exclusive product liability insurance cover under the name of Homecab, Banfire, Conflame & Homesafe.