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'Mid-Day' may foray into digital, TV space

By , agencyfaqs!, New Delhi | In Media Publishing | August 29, 2007
Shishir Joshi is the newly appointed group editorial director of 'Mid-Day'. He reveals the tabloid's plans to create a presence for itself on television as well as on the web

'Mid-Day', the & #BANNER1 & # Mumbai based tabloid, which has extended to other cities such as Bangalore and Delhi, is now planning go beyond the print and radio business. The group also owns the private FM radio brand, Radio One.

Mid-Day Multimedia is contemplating entry into television broadcasting and to further strengthen its position in the web space. Its intention was revealed by Shishir Joshi, who has joined the group recently as editorial director. Joshi has moved from the TV Today Group, where he was executive editor and chief of the Mumbai bureau. Joshi's television experience will be valuable for the company in driving Mid-Day Multimedia to become a multi-city and multi-media product as the group enforces its vision to become a national media brand.

In an exclusive interview with agencyfaqs, Joshi says his move should not be considered as a shift from television to print. "'Mid-Day' is willing to get into any new space which is exciting," he says.

Shishir Joshi
When probed further on the new space that 'Mid-Day' considers exciting, Joshi says, "One cannot rule out any space. For 'Mid-Day', anything that is exciting is a viable business option. It can be digital or even television."

However, Joshi rules out the possibility of a news channel. He adds that no concrete plan is in place, but a further consolidation or a new venture in the broadcast media is a possibility that cannot be ruled out.

Joshi is a senior television journalist. At TV Today, he was managing and running the editorial operations in Mumbai for all four channels, namely, Aaj Tak, Headlines Today, Tez and Delhi Aaj Tak. He started his career in 1989, and since then, has spent time in the print, Internet and broadcast space. He has worked with CNN.com; written for Reuters and AFP; contributed to the UK-based ITN-Channel 4 News; and has been the South Asia representative for Peter Arnett's Broadcast News Network (BNN) TV.

Among other things, Joshi has been editorial consultant for the Sahara Group, helping set up TV channels across India and recruiting and training professionals for them. Prior to that, he worked with NDTV as its sole business news correspondent in Mumbai.

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