People Group enters the film production biz

The group’s film entertainment arm, People Pictures, will launch four projects in the next 18 months

The People Group, which owns companies in the Internet, mobile VAS (value added services) and entertainment sectors, is now set to venture into film production. People Pictures, the group’s film entertainment arm, which also produced the non-commercial film, ‘Flavors’, will start with four projects in the next 18 months.

People Pictures has appointed Venessa Roy, previously head of marketing at UFO Moviez, to lead the marketing team at the company. Former MTV marketing manager Pooja Desai has also signed up at People Pictures as project manager, film production. More recruitment is likely in the coming weeks, according to a written statement from the People Group.

People Group enters the film production biz

Anupam Mittal, CMD, People Group, said in a statement, “We have over the past few years interacted with some of the best talent in the Hindi film industry. And we are confident that the relationships we have built, coupled with our understanding of marketing and building brands, will help us grow People Pictures into a studio that most artists would like to associate with.”

The People Group, founded in 1997, has a range of entities in new media, such as Shaadi.com in the online matrimonial space, Mauj Telecom in the mobile advertising space, and Fropper.com in the social media space. The group has recently launched its real estate site, Makaan.com

Have news to share? Write to us atnewsteam@afaqs.com