earlier reported that JWT India won a silver medal at the Asia Marketing Effectiveness Awards (AMEA) 2007 for 'Nike Mean Streets' campaign in the 'Most Effective Use of Advertising'. Besides JWT, there are three other Indian agencies which have won medals at the AMEA, this year. These include MindShare India, Solutions Integrated Marketing and OgilvyOne Worldwide.
MindShare India has won two medals including one silver and one bronze. The silver medal was won for GlaxoSmithKline Consumer Healthcare campaign, titled 'Ice Age 2 Tie-Up' and 'Chilled Chocolate Horlicks Served with 'Ice Age 2', in the Most Effective Use of Sponsorship category. The agency won the bronze for Pepsi Foods campaign, titled 'Dew Dares Rural India' in the 'Most Effective Use of Event Marketing' category.
Solutions Integrated Marketing India has won a single silver medal for Sony Ericsson campaign, titled 'Big League' in the Most Effective Use of Direct Marketing category.
OgilvyOne won a bronze medal for its work on Benetton 'Rip It Off' campaign in the Most Effective Use of Sales Promotion and Point of Purchase category.
Asian Marketing Effectiveness Awards are regional awards that recognise the effectiveness and results of marketing campaigns. They are designed to set the standard for effective marketing within the region. The awards encourage building world class brands by combining innovation and creativity. The awards cover 17 categories across all marketing segments, including advertising, direct marketing, product design, sales promotion and event marketing.