has chosen Starcom as its AoR. The business is estimated at Rs 75 crore. Madison was the incumbent agency on this business.
The pitch process, which commenced in August with six agencies vying for the position, ended today. Lodestar Universal, Initiative and Starcom were in the final round of the race.
Speaking exclusively with agencyfaqs! Rahul Sinha, head, marketing, life insurance, Kotak Mahindra, says, "Starcom made a mark with its good demonstration of tools."
Starcom is particularly elated about this win. "I am feeling most comfortable post this pitch," says Porwal.
Kotak was looking for an adviser, custodian, partner and manager. Starcom, with its motto, 'Connections that captivate', turned out to be a perfect fit.
"In its immediate plan of action, Starcom will learn from Kotak and give advertising expertise to the company, making it a two-way relationship," concluded Porwal.