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Kotak Mahindra appoints Starcom as AoR

By , agencyfaqs!, Mumbai | In Media | September 28, 2007
The business is pegged to be worth Rs 75 crore

Kotak Mahindra & #BANNER1 & # has chosen Starcom as its AoR. The business is estimated at Rs 75 crore. Madison was the incumbent agency on this business.

The pitch process, which commenced in August with six agencies vying for the position, ended today. Lodestar Universal, Initiative and Starcom were in the final round of the race.

Speaking exclusively with agencyfaqs! Rahul Sinha, head, marketing, life insurance, Kotak Mahindra, says, "Starcom made a mark with its good demonstration of tools."

Manish Porwal, managing director, Starcom India, West and South, says, "The business comes with challenges. Handling the entire Kotak portfolio, including all of Kotak's financial services and divisions, is a challenge in itself." Porwal spoke about the fast changing consumer mindset with respect to finance. He laid emphasis on capturing this consumer mindset.

Starcom is particularly elated about this win. "I am feeling most comfortable post this pitch," says Porwal.

Kotak was looking for an adviser, custodian, partner and manager. Starcom, with its motto, 'Connections that captivate', turned out to be a perfect fit.

"In its immediate plan of action, Starcom will learn from Kotak and give advertising expertise to the company, making it a two-way relationship," concluded Porwal.

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