will be joining Reliance Entertainment as the chief marketing officer in mid November 2007. He comes from INOX Leisure where he was vice-president, programming and film distribution.
Varma's mandate at Reliance Entertainment will be to develop and execute marketing strategy for films produced, acquired and marketed by the company. Varma will be creating, controlling, innovating and evolving various marketing ideas for all media platforms.
Varma is an Arts graduate and has over 10 years of experience in marketing, especially in the entertainment industry. With film products, he has managed diverse areas such as advertising, promotions, marketing, content planning and acquisitions.
He started his career in 1996 as a freelancer. After one year, he joined the marketing team of PVR Cinemas in New Delhi. Then he joined Chanakya Cinemas in 1998. He worked here for close to five years and moved to Wave Cinemas in 2002.
After working at wave cinemas, he joined PVR again in 2005. He worked for PVR for one year before joining INOX in 2006. Among his recent projects, he remembers working on the promotions for the Bollywood flick 'Hey Baby'.