Jain's appointment as CEO and MD in July, Mobile2win has got another Walt Disney employee on its rolls. Tushar Shah, who was director, marketing and communications, at Disney Channel India, has joined Mobile2win to lead the product development, management, marketing and communications function.
Speaking to agencyfaqs!, Shah said that with 200 million users, the mobile market in India is exciting. He feels that "it is a perfect opportunity for me to join a company that stands for the convergence of media and mobile". Shah, however, did not elaborate on his designation at Mobile2win, as he will officially join the company on October 16.
In his earlier roles, Shah worked with Telstra and was part of the team that launched first mobile service in India. He played a key role in developing the positioning strategy for SET Max channel and the setting up of Walt Disney channel in India. He has 17 years of experience in print, mobile and media companies.
Funded by investors such as Norwest Venture Partners, Nexus India Capital and Softbank China, Mobile2win is a fast-growing mobile value-added services provider.