Tushar Shah to join Mobile2win

Shah, who recently quit Disney Channel, will be joining Mobile2win in a marketing communications role

After Rajat Jain’s appointment as CEO and MD in July, Mobile2win has got another Walt Disney employee on its rolls. Tushar Shah, who was director, marketing and communications, at Disney Channel India, has joined Mobile2win to lead the product development, management, marketing and communications function.

Speaking to agencyfaqs!, Shah said that with 200 million users, the mobile market in India is exciting. He feels that “it is a perfect opportunity for me to join a company that stands for the convergence of media and mobile”. Shah, however, did not elaborate on his designation at Mobile2win, as he will officially join the company on October 16.

Tushar Shah

In an e-mail response, Jain said about the appointment, “The key responsibility for Shah will be the creation of products and services for Mobile2win, marketing them, brand management, PR and research.”

In his earlier roles, Shah worked with Telstra and was part of the team that launched first mobile service in India. He played a key role in developing the positioning strategy for SET Max channel and the setting up of Walt Disney channel in India. He has 17 years of experience in print, mobile and media companies.

Funded by investors such as Norwest Venture Partners, Nexus India Capital and Softbank China, Mobile2win is a fast-growing mobile value-added services provider.

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