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Out of Dentsu, Harish Arora eyes creative television

By , agencyfaqs!, New Delhi | In Advertising | December 03, 2007
Harish Arora, branch head and vice-president, Dentsu Communications Delhi, has moved out of the agency. He plans to join a general entertainment channel, where he can deliver creative content

Dentsu & #BANNER1 & # Communications' Delhi branch head and vice-president Harish Arora has put in his papers. Arora joined Dentsu in November 2003 as a creative director. In February this year, he was asked to head the agency's Delhi branch, reporting to Ruchira Raina, executive director, Dentsu Communications.

A seasoned professional with more than 17 years of experience in creative direction, script writing, film production and account management, Arora is now exploring options of working with a media company providing creative content. However, he refused to say anything more about his next assignment.

Harish Arora
After graduating, Arora spent two years in sales with the DCM Group. Then he obtained a postgraduate diploma in journalism from YMCA and spent a year working as a freelance journalist for All India Radio. Arora started his advertising career with an agency called FS Advertising, before he moved to Everest Brand Solutions in March 1993 as a copy supervisor. At Everest, he gradually climbed up the ladder to become associate creative director before finally leaving the agency in August 2003. In his 10 years there, he worked on brands such as Dabur, Red & White, National, Maxima watches and Rotomac pens.

Arora has been working with Dentsu for the last three and a half years. His forte is Hindi copywriting and he was instrumental in creating the HDFC Standard Life 'Sar utha ke jiyo' campaign. He has also worked on Tata Tea and Pan Parag.

Arora explains that the ability to develop a concept from script to screen, ideating ad films, and interest in GECs (general entertainment channels) has compelled him to look at a completely new future path. No wonder he is keen on working with a GEC where he can contribute to churning out creative content.

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