Communications' Delhi branch head and vice-president Harish Arora has put in his papers. Arora joined Dentsu in November 2003 as a creative director. In February this year, he was asked to head the agency's Delhi branch, reporting to Ruchira Raina, executive director, Dentsu Communications.
A seasoned professional with more than 17 years of experience in creative direction, script writing, film production and account management, Arora is now exploring options of working with a media company providing creative content. However, he refused to say anything more about his next assignment.
Arora has been working with Dentsu for the last three and a half years. His forte is Hindi copywriting and he was instrumental in creating the HDFC Standard Life 'Sar utha ke jiyo' campaign. He has also worked on Tata Tea and Pan Parag.
Arora explains that the ability to develop a concept from script to screen, ideating ad films, and interest in GECs (general entertainment channels) has compelled him to look at a completely new future path. No wonder he is keen on working with a GEC where he can contribute to churning out creative content.