Malli to head MMRC

Madison Media Group has roped in Mallikarjundas CR, an alumnus of IIM Bangalore, as director of the Madison Media Research Centre. With more than 10 years’ relevant experience in advertising and media analytics, Malli will head the research department.

Says Punitha Arumugam, group CEO, Madison Media: “Malli is an outstanding media professional with relevant all-round experience and the technical skills to occupy this critical position at Madison Media. I am sure Malli’s experience at Asian Paints and then at Tata Interactive Systems for the last two years as deputy practice head, simulations, will help bring a fresh perspective to research in the media area.”

Says Malli, “I am delighted to once again be a part of the media buying and planning industry and can think of no better place than Madison to provide me with a platform to put in place new strategies for Madison’s blue chip clients based on skill sets that I have picked up working across industries and across functions.”

Along with his work, Malli is also pursuing an MS in system dynamics at the Worcester Polytechnic Institute, Massachusetts.