International (Turner) and Alva Brothers (holding company), promoters of production house Miditech, have entered into a partnership to launch multiple general entertainment channels (GECs). To begin with, the joint venture company will launch a GEC in Hindi, to be followed by GECs in other Indian languages. All the channels will be targeted at urban Indians.
Turner will also acquire a minority stake in the production house, Miditech, including all the shares held earlier by ICICI Ventures. Turner International and Alva Brothers are currently seeking the necessary regulatory approvals.
Niret Alva, co-promoter of Alva Brothers, says, "The tieup will enable Miditech to independently widen the scope and depth of its creative services to broadcasters and related customers."
"The partnership with Alva Brothers further strengthens Turner's presence in one of the most dynamic media markets in the world. This is our first foray in the general entertainment space in India, and we are confident that this powerful partnership, drawing on the strengths of both partners, will deliver ground-breaking, quality programming to Indian audiences," says Anshuman Misra, managing director, Turner International India.