Sourav Ganguly to hit a six for INX News

By , agencyfaqs!, New Delhi | In Media Publishing | December 19, 2007
Ganguly has been signed on as the brand ambassador by INX for NewsX


News, the news arm of the INX network, surges ahead to launch NewsX, its English news channel in the spring of next year, it has already signed up one of cricket's biggest stars and most iconic figures, Sourav Ganguly.

Ganguly will present a show on NewsX and will be actively involved with the channel's programming. He will work closely with the NewsX sports team, headed by respected sports journalist, Pradeep Magazine, to ensure that NewsX has the best sports coverage in the business.

Sourav Ganguly
He will also be brand ambassador for INX News and will eventually play a role in the entertainment programming for 9X, the network's Hindi entertainment channel.

Says Indrani Mukerjea, Founder and CEO - INX Media , and Chairperson INX News, "Ganguly is one of the most loved stars from India's collective passion, cricket, and we are delighted to announce that he has signed up with us. As we work to set up NewsX, our choice of Ganguly as brand ambassador reaffirms our commitment to going with only the best for NewsX."

Vir Sanghvi, CEO of NewsX, says, "I have always been keen to have Ganguly on board and am pleased that we've signed up for a long-term association. We are still some months away from launch and this announcement is just the beginning for what we hope will be a channel with quality news coverage unmatched in its depth and scale."

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