Xavier, national creative director, Orchard Advertising (Leo Burnett's sister concern), will now function as the agency's chairman in addition to his role as NCD. This news was confirmed to agencyfaqs! by Xavier himself. The post of chairman is a first for Orchard.
Xavier has 16 years' experience in the advertising industry. A mechanical engineer by training, he marched into the profession after four years in sales with Voltas Ltd. From Mudra Communications to McCann-Erickson to Leo Burnett, Xavier did the usual nine-to-nine agency routine, with a Clio nomination in Film to show for his efforts.
Then, when Burnett launched its second agency, Orchard Advertising, in Bangalore, he was appointed its executive creative director. Then onwards, Xavier went on to do visible work for brands such as Toyota Qualis, Top Ramen, the Effie-winning regional work on Coca-Cola, the 'Gale Mein Awaaz' campaign for Himalaya Throat Drops, and the more recent Air Deccan commercials.