afaqs!

Worldwide Media to launch two international titles in India

By , agencyfaqs!, Mumbai | In Media Publishing | January 24, 2008
Worldwide Media will launch a home decoration magazine, Good Homes, and a food magazine, Olive, this year

Worldwide & #BANNER1 & # Media (WWM), the 50:50 joint venture company between BBC Worldwide and The Times Group India, will launch two magazines, Good Homes and Olive, this year. Good Homes will be launched in March and food magazine Olive, in around six months' time.

The development was confirmed to agencyfaqs! by Harjeet Chhabra, general manager, marketing, Worldwide Media. Both magazines are owned by BBC Magazines, the publishing division of BBC Worldwide.

Good Homes is a home decor magazine and aims to provide its readers with the latest looks, inspirational interiors and practical shopping guides. The content of the magazine will include property news, inspirational reader homes, home transformations and room decorating schemes. The core target audience for the magazine will be women in the age group of 25-54 years in the SEC A and SEC A+ segments. In the UK, the magazine has a circulation of 1,32,352 copies (January-June 2007) and a readership of 3,70,000 (January-December 2006).

agencyfaqs! had reported a short while ago that WWM was launching a women's fashion magazine, Grazia, in the early months of 2008. Good Homes will be launched around the same time.

Olive is a food magazine aimed at modern foodies. The content of the magazine will include food recipes, famous food destinations, features by well known chefs and food trends. The target audience will be people in the age group of 25-44 years in the SEC A and SEC A+ segments. The magazine has a circulation of 82,180 copies in the UK (January-June 2007) and a readership of 2,20,000 (January-December 2006).

Both the magazines will be published monthly and carry a mix of international and Indian content. The UK version of Good Homes and Olive has 188 and 148 pages, respectively. However, the number of pages and the price for the India versions of the magazines could not be ascertained.