afaqs!

Suneja named CEO of Perfetti Van Melle

By , agencyfaqs!, New Delhi | In Marketing | February 12, 2008
Sameer Suneja was instrumental in launching new brands such as Alpenliebe, which is today one of the country's top confectionary brands

Sameer & #BANNER1 & # Suneja has been named chief executive officer of Perfetti Van Melle with immediate effect by the company's board of directors.

Suneja, all of 36 years old, is one of the youngest and most successful marketers in the country. He passed out of IIM Bangalore in 1994 and worked for short periods at Colgate Palmolive and Frito Lay India before he joined Perfetti as a brand manager in 1997. Since then, he has played a key role in the company's growth as a leading player in the Indian confectionary market.

Sameer Suneja
When Suneja joined Perfetti, it was just three years old in India. He was instrumental in launching new brands such as Alpenliebe, which is today one of the country's top confectionary brands. Under his leadership, Perfetti had the distinction of being perhaps the first company to win at the Abbys and the Effies for five consecutive years. Perfetti Van Melle India was declared Advertiser of the Year on TV, Radio and the Internet last year and was the first company from India to win two metals at Cannes for the widely acclaimed Happydent White commercial.

Perfetti Van Melle India, a subsidiary of the global conglomerate, started operations in 1994. A confectionary company of repute, Perfetti leads the Indian sugar confectionary market and takes care of the development of South Asian markets and exports to other Asian countries. With a basket of more than 15 brands, the company strives to leverage its international brands portfolio, while adapting flavours and blends to local tastes. Some of the key brands in its portfolio, apart from Alpenliebe, are Center Fresh, Chlormint, Mentos, Happydent and Big Babol.