VSNL re-branded as Tata Communications globally

By , agencyfaqs!, Mumbai | In Marketing | February 14, 2008
The company has boosted its global strategy with the new brand and $2 billion in planned investments to drive the new world of communications

VSNL has been formally renamed & #BANNER1 & #Tata Communications. The new brand aims to be a leading provider of communications, integrating the former VSNL and Teleglobe brands. Tata Communications will leverage its Tata Global Network (TGN) and experience of operating in emerging markets in Asia and Africa to deliver globally managed communications solutions.

The launch represents the culmination of recent major international investments that expanded the company's global reach and ability to deliver IP-leveraged communications solutions to businesses and consumers worldwide. The changed logo bears Tata's patent blue colour.

Tata Communications plans to invest more than $2 billion over the next three years to further fuel its global expansion plans.
"Tata Communications reflects the 130 year heritage of trust and leadership that the Tata Group brings to its customers," says Subodh Bhargava, chairman, Tata Communications. "The new identity is a major step in our commitment to building long-lasting relationships with our customers, partners and stakeholders."

The Tata Communications brand integrates the former VSNL, VSNL International, Teleglobe, Tata Indicom Enterprise Business Unit (TIEBU) and Cipris brands worldwide.

N Srinath, chief executive officer and managing director, Tata Communications, says, "Tata Communications will continue to build on the Tata Group's track record of successes, strong global investment strategy, and strengths in the Indian and emerging markets to grow globally in its targeted segments."

According to Vinod Kumar, president, global data and mobility services, Tata Communications, the re-branding will help integrate a more direct affiliation across all the different industries in which the Tata Group leads.