Rao, chief executive officer of India TV, has joined Times Global Broadcasting as CEO. He has moved into Sunil Lulla's chair, which was vacant after the latter quit earlier this year to join Alva Brothers.
Stating the reason for his move, Rao says, "The challenge to be with a market leader is very different from the challenge associated with a challenger." Rao spent three years with India TV.
Rao, an economics graduate, spent more than three decades in the advertising industry before he joined India TV in August 2005. During this period, he has been associated with agencies such as McCann Worldgroup, Lintas and O&M.
He has worked for a wide variety of blue-chip national and international clients, and handled account management. His last assignment before joining India TV was with McCann Worldgroup as president, integrated communications. He was responsible for all the non-advertising businesses of the group, including Lodestar Universal (then Universal McCann), Result McCann (direct marketing and event management), Weber Shandwick (public relations) and McCann Healthcare.