Equus Red Cell bags The Grab Store account

By , agencyfaqs!, Mumbai | In Advertising | March 03, 2008
The size of the business is estimated to be Rs 10 crore

Equus & #BANNER1 & # Red Cell has won the creative duties for The Grab Store, which will be launched soon by Krishna Lifestyle Technologies (K.Lifestyle).

The Grab Store is a chain of multi-branded discount stores which offer customers discounts of between 25 per cent and 80 per cent on men's, women's and kids' clothes, footwear and accessories. Offering premium pricing and a trendy shopping experience, The Grab Store aims at opening a chain of discount stores in 50 prominent locations in the country.

The brands available at the store will include Nike, Adidas, Puma, Reebok, Pepe, Levi's, Wrangler, Kaapa, Bossini, Mercedes, Red Tape, Id, Spykar, Provogue, Lee Cooper, SF Jeans, League, Disney, Arrow, Lee, Nautica, Pony, Gini & Jony, Liliput, Ruff Kids, UCB, Parx, Park Avenue and Esprit.

The Grab Store is targeted at young professionals and college-going people. Focusing on brand conscious customers looking for a good discount, The Grab Store aims to offer the consumer a premier shopping experience.

The creative duties for The Grab Store have moved to Equus Red Cell following a multi-agency pitch. Equus' appointment was confirmed to agencyfaqs! by Snigddha Kar, head of marketing for K Lifestyle. The media duties for the business will be handled in-house.

The size of the business is estimated to be Rs 10 crore. The Grab Store will launch four to five stores in the next few weeks.

The campaign for the brand will break in a week's time. The media mix includes print, outdoor advertising, on-ground activities, radio and the Internet.