newspapers, The Times of India and Mid-Day, have made it as finalists for the International Newspaper Marketing Association (INMA) Awards 2008. They are among 90 marketing campaigns from newspapers in 39 countries which have been selected as finalists for the INMA Awards this year.
Both papers have three nominations at the awards.
Mid-Day's first nomination is in the category wherein a newspaper has deployed marketing activities to support the sales or retention of display advertising and classifieds advertising in the core print newspaper and campaigns that add value added services to advertising clients. The second nomination is for Media Nites @ Hard Rock Café and the Ford and Saawariya Impact covers. The third nomination is in the Social Awareness category.
Says Earl J Wilkinson, executive director of INMA, "Being selected a finalist for the coveted INMA Awards is a reward in itself. In Beverly Hills, we will learn who the 'elite of the elite' will be from the marketing campaigns in the past year."
From the finalists, 30 first-place award recipients across three circulation groups in 10 categories will be publicly announced on May 9 at the INMA World Congress in Beverly Hills, California. All the finalists in the 73 year old competition will be displayed during the INMA World Congress.
The judging for the 2008 competition featured 21 top executives from media companies, product manufacturers and consulting firms worldwide. Judges came from countries such as Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Sweden, the UK and the US.