below the line marketing arm of Bates David Enterprise, has appointed Uday Patwardhan creative head of its Mumbai operations. Prior to this, Patwardhan worked with August Brand Communications as creative director. He will be responsible for strengthening the creative function of the Mumbai branch and will work closely with Rajiv Menon, national creative director, 141Sercon, and Ravi Shankar, branch head, 141Sercon.
He left for Mauritius in 1999 to join an ad agency called Art Line. There he worked on brands such as Air Mauritius and BMW. He returned to India in 2000 and started working as a brand consultant. He worked as an independent consultant for the next five years. Some of the clients he worked for during this period include the Chitralekha Group, Wunderman India and a design firm called Cool Graphics in Nairobi.
In 2005, Patwardhan joined August Brand Communications, part of Concept Communications, and worked there for three years. Some of the other brands he has been associated with during his career span include GMR, Air Deccan, Mahindra & Mahindra, Bajaj and Blue Dart.