Triton bags IOL Netcom

By , agencyfaqs!, New Delhi | In Advertising | March 18, 2008
The company is looking at a yearly ad spend of Rs 7 crore

Triton & #BANNER1 & # Mumbai has bagged the creative duties for IOL Netcom, a high-speed broadband, multi-play communications and entertainment service provider. An integrated communications provider (ICP), the company focuses on providing interactive multimedia services such as IPTV (Internet protocol television) and VOD (video on demand) through broadband. The company is looking at a yearly ad spend of Rs 7 crore.

Talking about the win, Ali Merchant, founder director, Triton Communications, says, "It was indeed a good win for Triton after IOL Netcom called for pitches among the leading agencies."

According to Gopal Pai, senior vice-president, sales, IOL Netcom, "Triton's work stood above all that we saw from the other agencies. The work presented by the agency was clutter breaking and bang on the brief. The agency looked well equipped with a talented creative pool, strategy and idea development that we believe will make our brand the first preferred choice among consumers."

Triton handles the creative duties for Set Wet, Kenstar, D'Cold, Aquaguard, Fortune Edible Oil, Moov, EverYuth, Metro Shoes and Yes Bank, among others.

IOL Netcom was set up in 2000. In the beginning of the year, IOL Broadband announced that it had changed its name to IOL Netcom Ltd, and amalgamated Exatt Technologies in itself.

The company offers services such as high-speed broadband, a host of on-demand services, a plethora of Indian and international TV channels, and VOIP and video conferencing.

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