Mumbai has bagged the creative duties for IOL Netcom, a high-speed broadband, multi-play communications and entertainment service provider. An integrated communications provider (ICP), the company focuses on providing interactive multimedia services such as IPTV (Internet protocol television) and VOD (video on demand) through broadband. The company is looking at a yearly ad spend of Rs 7 crore.
Talking about the win, Ali Merchant, founder director, Triton Communications, says, "It was indeed a good win for Triton after IOL Netcom called for pitches among the leading agencies."
Triton handles the creative duties for Set Wet, Kenstar, D'Cold, Aquaguard, Fortune Edible Oil, Moov, EverYuth, Metro Shoes and Yes Bank, among others.
IOL Netcom was set up in 2000. In the beginning of the year, IOL Broadband announced that it had changed its name to IOL Netcom Ltd, and amalgamated Exatt Technologies in itself.
The company offers services such as high-speed broadband, a host of on-demand services, a plethora of Indian and international TV channels, and VOIP and video conferencing.