all set to play host to The Asia Pacific Media Forum (APMF) 2008. The four day media meet will be held at the Bali International Convention Centre in Nusa Dua from June 4 to 7.
Andi Sadha, chairman, APMF 2008, says, "APMF 2008 will see speakers from different fields, lots of new case studies will be discussed and the discussions will open people's minds to media and inspire them to use it more effectively."
Sam Balsara, chairman and managing director, Madison Communications Pvt. Ltd, who was a speaker at the event last year, says, "The APMF is ideal for media professionals to participate in because it gives a good idea of media in the Southeast Asian markets and an opportunity to meet like-minded people who face similar challenges as us."
Tony Fernandez, group chief executive officer, AirAsia, will open the forum by speaking about the success story of AirAsia in reshaping the airline industry. Other prominent speakers at the forum are Gavin Mehrotra, international media director, The Coca-Cola Company; Vishnu Mohan, Asia Pacific CEO, MPG; Tim Balbirnie, CEO, South Asia, Synovate; Prashun Dutt, director consultant, marketing, strategy and communications, Utusan newspapers and magazines and The Sun (Nexnews); Ian Stewart, senior vice-president, MTV Networks Asia; Debby Sadrach, home and personal care director, Unilever Indonesia; Barney Loehnis, Asia Pacific director, Isobar; and Mark Holden, managing director, PHD Australia.
Issues to be debated and discussed at the meet include coping with the fast-changing and hyper-competitive media environment, the rewards of sharing a strong media-agency-client relationship, developing new businesses, and working towards better return on media investments.