Sethuraman is coming back to India from Paris to join TBWAIndia as its chief executive officer. He will be based in Mumbai and oversee the operations of both the TBWA and Tequila brands in India.
Armed with extensive experience on the agency and client side in India and abroad, Sethuraman has been managing director at Ogilvy Paris since 2005. Prior to that, he was global business director at Ogilvy Paris, leading the teams on Nestle and Louis Vuitton. On the Nestle Dairy business, he was a team leader overseeing 22 markets across three continents. Before that, he was a vice-president at Ogilvy's Mumbai office, leading client servicing teams on key accounts such as Unilever and Cadbury.
John says, "TBWA in India has been growing very fast in recent years. We have felt the need for someone to come in and not only consolidate the gains, but also motivate and lead the team to continue the momentum of growth and take it to the next level. Shiv comes with impeccable credentials, which I feel are perfect for the job at hand. I welcome him to the TBWA fold and wish him all the best."
Sethuraman will join the agency in June. He says, "I am really excited about coming on board. TBWA, without any doubt, is one of the world's best networks and I have admired it for a long time. I believe Disruption to be one of the most powerful and original pieces of thinking I have come across and I look forward to using it to produce breakthrough strategies and creative work for our clients."