Last updated : April 04, 2008
Menezes, executive creative director, Vyas Giannetti Creative (VGC), has put in his papers. His resignation comes 15 months after he joined the agency in December 2006. Menezes says he will continue to work in the advertising industry, but he did not disclose where he was going.
Commenting on the development, Menezes says, "I joined the agency to indulge myself freely in creative work. I am happy with what I have been able to do here. But I am looking for fresher avenues and will let you know my next destination soon."
Sources say one reason why Menezes is quitting is the exit of Atul Hegde, who was chief operating officer of VGC. Menezes was closely associated with Hegde and the two have also worked together earlier at Euro RSCG. Hegde has now become chief executive officer at Connecturf.
Menezes was a judge at the Abbys, the AAAI and the Outdoor Advertising Awards in 2005 and 2006. He was ranked eighth nationally in the top creative directors list in the Brand Equity Survey of 2006.
Prior to VGC, he worked with Mudra Communications as national creative director. Other agencies he has worked with are SSC&B Lintas, Saatchi & Saatchi, O&M, Ambience Publicis, Grey Worldwide and Lowe (in Nairobi).First Published : April 04, 2008