Holdings, the entertainment, media and communications company, has recently concluded a restructuring exercise and renamed its lead operating and holding company Percept Limited. The company, which used to operate as 20 different companies in the EMC sector, has set up a blueprint for an aggressive growth plan in the coming months. The operating brands will be now called divisions, while the joint ventures and offshore entities will remain at the subsidiary (investment) level.
Under the new structure, seven group companies - Percept Picture Company (PPC), Percept Profile India, Perspectrum, PDM India, Percept Out-of-Home, P9 Integrated and Percept Talent Management (PTM) - have been brought together as divisions of Percept Ltd.
Percept/H, Hakuhodo Percept (HPPL), AMO Communications, IBD India, Percept Swift, Percept Gulf, PDM International, Clea PR, Percept Profile Gulf, Allied Media, Percept Knorigin and Media Agency Middle East (MAME) are subsidiaries of Percept Ltd.
KPMG India was the consulting advisor for the restructuring process. According to the official communique, the change was in keeping with the evolving and dynamic changes in the environment and the growing scale of the entertainment, media and communications domain.
Percept Holdings claimed having achieved a capitalised billing of Rs 2,000 crore in fiscal 2008, and it now targets 40 per cent growth to achieve an estimated capitalised billing of Rs 2,800 crore for the financial year ending March 2009.
Ajay Upadhyay, president, corporate affairs, Percept Ltd, says, "The entertainment, media and communications industry is witnessing a benchmark growth and offers a great opportunity for the services sector and well organised players. Percept has proven its capabilities in the last 24 years as a private player and is now poised for a big leap. Our aggressive growth plans are in keeping with Percept's philosophy of innovation and synergy."