The prosperity & #BANNER1 & # and launch of newspapers in India seem to be directly co-related. After the high pitched launch of The Times of India's Chennai edition early this week, Deccan Chronicle Holdings Ltd (DCHL), one of India's biggest media groups and publisher of the leading English daily, Deccan Chronicle, has launched its newest print brand, Financial Chronicle, simultaneously from Hyderabad and Chennai.
So, that makes it the sixth business newspaper in the market after (chronologically) The Financial Express, The Economic Times, Business Standard, Business Line and Mint. DNA Money is a separate daily in some markets, but it continues to be a supplement to the main newspaper in Mumbai.
Financial Chronicle is priced at Rs 1.50 and it is not the usual pink associated with financial newspapers. The Hindu Business Line is priced at Rs 4 in the same market. The initial print run for both Hyderabad and Chennai markets together is 70,000.
Venkattram Reddy says, "Financial Chronicle has been crafted as a pure play business daily to build on the aspirations of a young and prosperous India. FC simplifies business journalism to the basic principle of business, which is transaction. It looks at transaction from the simple premises of buy, sell, spend and save. It reduces business to a clutter free enterprise, shorn of jargon, addressing the concerns of ordinary investors and consumers."
According to PK Iyer, the newspaper will cater to anyone and everyone who would like to be updated about business news - from housewives and students to business professionals.
An e-version of the paper is available on www.mydigitalfc.com. The most attractive feature of the website is the in-built message reader application, which reads out the story selected by the reader. According to the newspaper, this is the first time that any newspaper in the country has launched a message reader service on its e-paper.