The One Show
shortlist is out and it features work from 11 Indian agencies. Ogilvy & Mather tops with 10 entries on the shortlist. Next in row is Leo Burnett with seven entries; Saatchi & Saatchi and JWT have five shortlists each, while Rediffusion DY&R has four. Contract Advertising has three entries while Publicis Ambience, Bates David Enterprise, Vikash Chemjong, JoshBro Communications and Euro RSCG have one each.
Ogilvy & Mather's shortlisted entries include two in the Small Space category for Mattel Toys Hotwheels' Bed and IBM's Words campaign. It has Hutchison Essar - Hutch MSN Search's Pigeon and KFC's X-Ray in the Outdoor Collateral category. The agency has two entries in the Public Service/Political category for ORBO's Donate and Uyaan Care's Box. Its two shortlisted entries in the Consumer Television category are Neo Sports' Gas and Tension. In the Interactive Use of Advertising category, Getty Images' Window Stickers and HSBC's Swimming Pool have been shortlisted.
Saatchi & Saatchi has been shortlisted in the Consumer Newspaper category for Olay Complete UV Protection's Eclipse, and Cox & Kings' America, Monuments and Dodo. The agency also has a single entry in the Outdoor category for Ariel Detergent's Zebra Crossing.
JWT has a single entry in the Small Space Print category for GM Pens International's Twins; in the Cinema category for Nike's Traffic; Sulekha.com has been shorltisted for YellowRippers in the Online Branded Content category; Hindustan Unilever's entry titled Flowers gains a shortlist in the Conusmer Magazine category and in the Innovative Use of Advertising category for Leach and Weborny's Starched.
Rediffusion DY&R has been shortlisted in the Outdoor category for its work for Zydus Cadila Sugar Free's Ants-Ice Cream and Ants-Muffin. In the Collateral category, Amway India's The Birds has been shortlisted.
Contract Advertising has one entry shortlisted in the Public Service/Political category (Children of the World - Help Me Read This); one in the Television category (India Book Distributors' Mosquito); and one in the Innovative Use of Advertising category (Cinema Paradise's Anti-Piracy).
Publicis Ambience has been shortlisted in the Collateral category for Fizzique Gym's Slim. In the same category, Vikash Chemjong has been shortlisted for Glaxo Smith Kline's Stomach. Euro RSCG has been shortlisted in the Outdoor category for Reckitt & Benckiser's Drain. Joshbro Communications' Fizzique Fitness and Health Spa's Wish to Improve Your Sex Life? and Bates David Enterprise's Tata AIG Life Insurance's Mirror Image have been shortlisted in the Innovative Use of Advertising category.