UTVi ties up with Business Standard for news content

About to be launched business news channel UTVi has roped in financial daily Business Standard as a content provider. UTVi is being launched by UTV, the leading media and entertainment company. The channel already has a strategic content sharing alliance with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services.

Under the new alliance, UTVi will source content for BS wire, BS alerts, BS breaking news and the best business bytes throughout the day, from Business Standard. This strategic alliance with Business Standard will strengthen UTVi’s goal of keeping its viewers updated with the latest business developments.

UTVi will also source and bank upon research and data from the Business Standard Research Bureau and showcase the relevant data and information.

The association is a mutually beneficial arrangement for both the stakeholders. Business Standard will regularly publish extracts of interviews and stories aired on UTVi. Based on the merit and relevance of the news, the newspaper will print the highlights of big shows and interviews appearing on the channel.

Govindraj Ethiraj, editor in chief, UTVi, says, “Business Standard is the first choice of serious business readers as it is one of the country’s most respected business dailies. The relationship for us translates into considerable synergy and learning. The newspaper has some of the country’s best economic journalists. It maintains the highest standards when it comes to quality, credibility and accuracy of news reporting. These are the qualities that we wish to imbibe in our own coverage of business and economic issues.”