Rajiv Hiranandani appointed on MMA's Asia-Pacific Board

Hiranandani will play a role in promoting best mobile marketing practices in Asia

Rajiv Hiranandani, co-founder and head, global revenues, Mobile2win, has been appointed on the Asia-Pacific (APAC) board of directors of the Mobile Marketing Association (MMA).

Hiranandani has been in the wireless and media industry for more than 15 years and been instrumental in expanding the Mobile2win business in India. He was earlier head of sales at Yahoo! India and launched the company's media business in the country. Prior to that, he headed the Internet initiative of the Indian Express Group.

Rajiv Hiranandani

Speaking to agencyfaqs!, Hiranandani said, “My role will be to promote mobile marketing in Asia and build an ecosystem for mobile advertising for brands, advertisers, agencies and clients. The MMA is also planning to set up a chapter in India and I will be heading that initiative.”

"The APAC region is one that the MMA views as an emerging market for mobile marketing with significant growth potential. Having Rajiv and Mobile2win represented on our APAC board is a welcome addition as we further develop regionalised and localised guidelines and best practices," Laura Marriott, president, MMA, said in a statement.

The MMA is a global association for the growth of mobile marketing and its technologies. MMA has been active in issuing mobile marketing guidelines. It hosts the MMA Awards to recognise contributions and best practices in mobile marketing. The association has membership in 40 countries and comprises agencies, advertisers, handset manufacturers, operators, retailers, software providers and service providers.

The MMA has 12 members on its APAC board and apart from Mobile2win, the other Indian company represented on the board is Reliance Communications.

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