Mogrelia, creative director, Saatchi & Saatchi, has joined Vyas Gianetti Creative (VGC) as executive creative director. He will work out of the agency's Mumbai branch.
Mogrelia had been with Saatchi & Saatchi for eight years. He has 19 years of experience. He is the man behind campaigns such as the launch of Playwin online lotteries, Tetley flavoured teabags, Speed petrol and the India launches of Olay and Pampers.
Preeti Vyas, chairperson and chief creative officer, VGC, says, "We are currently in our tenth year of operations and have very clearly defined growth plans to move to the next level. Mogrelia will be a great asset to the team because he brings with him a wealth of experience across diverse industries."