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Kaushik Mukherji on PMAA 2008 jury

By afaqs! news bureau , afaqs!, New Delhi | In Digital | May 21, 2008
Mukherji will be part of the jury for the promotion awards for the third time in a row

Kaushik & #BANNER1 & # Mukherji, chief operating officer, Hungama (promo marketing), has been selected as a judge at the Promotion Marketing Awards of Asia (PMAA) 2008 to be announced in August. He will judge two categories, Best Innovative Idea and Best Integrated Communications Campaign.

Mukherji says, "With the daily evolution of mobile and Internet technology, promo marketing is seeing a seamless integration of old media, the Internet, the mobile and traditional on-ground channels. The winner, in my opinion, will be the one who takes away the challenge of distance between locations, cities and disparate infrastructure, and delivers a 'wow' property that is innovative, scalable and over-delivers on the brief."

Kaushik Mukherji
Mukherji was on the PMAA jury in 2006 and 2007 as well, and also on the jury of the MAA Globes in 2007. He has been with the mobile and digital agency, Hungama, for more than five years. He has 16 years of experience in the promotional marketing industry.

The PMAA is a part of the MAA Globes, organised by the Marketing Agencies Association, in recognition of excellence in promotion marketing. The gold, silver and bronze Dragons awarded at the PMAA will be presented in 16 categories, including Best Integrated Communications Campaign, Best Use of Direct Marketing in a Promotion Campaign, Best Digital Communications Campaign and Best Brand Building Campaign.

All the winners at the PMAA will be eligible for the MAA Globes, which will be held in Canada in October.

Last year, the PMAA Dragon for the Best Promotion Marketing Campaign was awarded to McCann-Erickson, Malaysia. Solutions Integrated Marketing won two gold Dragons, in the categories of Best Dealer or Sales Force Activity and Best BtoB Campaign.