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ASCI wins silver award at EASA Global Best Practice

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | May 26, 2008
The EASA Best Practice Award is presented each year to the self-regulatory organisation that has most effectively implemented an element of the EASA Best Practice Model - a set of operational standards for advertising standards bodies

In the & #BANNER1 & # fifth edition of the European Advertising Standards Alliance (EASA), the Best Practice Silver Award was presented to the Indian self-regulatory organisation, the Advertising Standards Council of India (ASCI). This award comes in the very first year that India has been a member of EASA.

The ASCI won the award for its outstanding campaign in collaborating with the Indian government to spread self-regulation and provide sufficient legal backup. The campaign was supported by a strong awareness campaign for the ASCI.

The awards, which were presented on May 8 in Madrid during EASA's annual meeting, are presented each year to the self-regulatory organisation that has most effectively implemented an element of the EASA Best Practice Model - a set of operational standards for advertising standards bodies. The jury is composed of representatives from the advertising industry associations (advertisers, agencies and media) that are members of EASA.

"There has been an increasing need to push forward a global vision in response to a rapidly growing international advertising market, partly made possible due to the Internet and other technological advances," explains Jean-Pierre Teyssier, chairman, EASA.

One of the jury members, Dominic Lyle of the European Association of Communications Agencies, comments, "It's encouraging to see EASA recommendations on best practices becoming reality in so many markets - the winners of these awards are an inspiration to everyone who is serious about self-regulation."

ASCI chairman Bhaskar Das says, "This prestigious award recognises the efforts and passion of each of us over the years towards strengthening the role of the ASCI in self-regulation in the country and I'm sure this will further motivate us to work more enthusiastically."

The EASA Best Practice Gold was awarded to Jury de l'Ethique Publicitaire of Belgium for its comprehensive overhaul of its complaints jury composition. The Bronze Award was presented to Autocontrol of Spain for its exceptional work on the Spanish PAOS code, which lays down stringent rules under which food and non-alcoholic beverages can be advertised to children. This is an initiative which has been applauded by several institutions, including the WHO and the European Commission.

The European Advertising Standards Alliance (EASA) is a nonprofit organisation based in Brussels and is the single voice of advertising self-regulation in Europe. It acts as the European coordination point for advertising self-regulatory bodies and systems across Europe. EASA brings together 30 self-regulatory organisations (26 SROs from 24 European countries and SROs in India, Canada, Brazil, South Africa, Australia and New Zealand) and 15 organisations representing the advertising industry (advertisers, agencies and media) in Europe.

The ASCI is a nonprofit, voluntary self-regulation council. The sponsors of the ASCI, who are its principal members, are firms of considerable repute within the industry in India, and comprise advertisers, media, ad agencies and other professional/ ancillary services connected with advertising practices.