of the Promax BDA India Awards 2008 have been announced. Neo Sports has bagged the maximum awards - 11 in all. Zee Entertainment Enterprises, NGC Network and Multi Screen Media have won seven awards each, and together occupy the second slot.
VH1 has bagged five awards. The Cell, Filmy, MTV and INX have won four awards each. STAR India has bagged three. ESPN STAR Sports, Times Global Broadcasting and Gen-X Entertainment have won two awards each. NDTV, Firangi and UTV have won an award each.
Neo Sports has won four golds and seven silvers. It has won awards for Gas, Power Play, Tension and Rusty Nail. Gas is the most awarded, with three golds and a silver. Neo's fourth gold was for Dinosaur.
NGC Network won three golds and four silvers. Two of the golds were for Trapped as the Best Documentary Promo and Best Collateral Material. It also won a gold for One Car Less in the Public Service Announcement category.
VH1 won three golds and two silvers. All three golds were awarded to Sunday Brunch for the Best In-House Station Image Promo, Best Entertainment Promo and Best Programme Packaging.
Two golds and two silvers fell into The Cell's basket. The golds were won in the News/ Current Affairs Promo category for Whose City Is It Anyways? and for a sales and marketing presentation.
MTV also won two golds and two silvers. On The Job won a gold for Best Infotainment Promo and Eat This for the Funniest Spot.
INX has won three silvers and one gold. The launch of 9X has won a gold for the Best On-Air Channel Branding. The three silvers were for the Best Original Logo Design (Dahhej), Best On-Air Channel Identity (9X - Love) and the sales and marketing presentation (Angootha).
Filmy won three golds and a silver. It won the golds for its multimedia campaign (Bathroom Singer Virals), for Best Editing in a Promo (10-3-8 Movies On Time Everytime) and the Best Print Campaign (Bollywood Ka Boss). It bagged the silver for the Best Interactive Promo for Bollywood Ka Boss, Irani Cafe TVC.
STAR has won three awards - two golds, and one silver. The golds come in for the James Bond Festival, which was awarded as the best promotional campaign, and for the programme title sequence for the IIFA Awards. The silver has been awarded for Ice Age 2 ID, for the best in-house station image promo.
ESPN STAR Sports won a gold and a silver. The gold was for the Best Out Of Home Station Image Promo titled Always On My Mind. The silver was awarded in the Something For Nothing category for Cricket At 11.
Times Global Broadcasting won two awards, both golds, for A Promise To Mumbai in the Interactive Promo and Something For Nothing categories.
Gen-X, too, won two golds. The first was for Bindass as the Best On-Air Channel Identity and the second for Ugesh Sarcar's Third Degree as the Best Launch Campaign.
UTV's 13 Tzemati won a gold for the Best Movie Promo. Firangi won a silver for the Best Comedy Promo (Lalola). NDTV was awarded a silver for the Best News/ Current Affairs Promo for its work on the Gujarat Verdict.
Established in 1955, Promax is a premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is a leading association of broadcast and multimedia designers. With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, Africa, USA, Asia, Australia, New Zealand, Latin America and the UK, Promax/BDA is an international organization uniting the individuals who pioneer tomorrow's electronic and broadcast media.