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Verma will oversee the marketing of all the business verticals for the two channels, Neo Cricket and Neo Sports
Neo Sports Broadcast has appointed Abhishek Verma head of marketing and communications for its channels with immediate effect. Verma was earlier with Sony Entertainment Television, heading the marketing division of SAB TV.
Welcoming Verma to the team, Akash Khurana, director, Neo Sports, says, “With Abhishek’s appointment, we are in an even stronger position to deliver on our objective of becoming a leader in marketing sports across media internationally.”
Verma says, “Neo Sports has redefined sports entertainment. I am confident that we will be able to attain our marketing objectives and establish the channels as leaders in their category.”
Recently, Neo Sports Broadcast was in the news when it bagged 11 awards (four golds and seven silvers) at the Promax BDA India Awards 2008.