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Abhishek Verma to head marketing and communications at Neo Sports Broadcast

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | June 04, 2008
Verma will oversee the marketing of all the business verticals for the two channels, Neo Cricket and Neo Sports

Neo Sports & #BANNER1 & # Broadcast has appointed Abhishek Verma head of marketing and communications for its channels with immediate effect. Verma was earlier with Sony Entertainment Television, heading the marketing division of SAB TV.

Welcoming Verma to the team, Akash Khurana, director, Neo Sports, says, "With Abhishek's appointment, we are in an even stronger position to deliver on our objective of becoming a leader in marketing sports across media internationally."

Verma has more than a decade's experience in media, Internet and customer relationship management (CRM). He has worked in various organisations in various capacities. He was marketing manager with Discovery Channel. He has created various loyalty marketing programmes at SurfGold, a Singapore based CRM consultancy, where he was head of client services. At SurfGold, he handled clients such as Tommy Hilfiger, FedEx, Microsoft and Hewlett-Packard.

Verma says, "Neo Sports has redefined sports entertainment. I am confident that we will be able to attain our marketing objectives and establish the channels as leaders in their category."

Recently, Neo Sports Broadcast was in the news when it bagged 11 awards (four golds and seven silvers) at the Promax BDA India Awards 2008.