has joined Grey Group India as branch head in Chennai. At Grey, she will report to Nirvik Singh, president, South and Southeast Asia, Grey Group. Prior to this, Howie was working at Lowe Chennai as associate vice-president. While at Lowe, she handled brands such as Ford, Hutch Chennai and Tamil Nadu, Sify and IBM.
Announcing the appointment, Singh says, "Since Christabelle has travelled full circle in the field of communication with experience in event, PR and advertising, her expertise will provide a thrust to Grey's plans of integrated communication solutions and help in building and expanding our presence in the Chennai market."
Commenting on her new role, Howie says, "Grey India has embarked on a new journey to provide integrated solutions to our existing and future clients and I'm looking forward to this very challenging role."
Just recently, Grey Worldwide was in the news when Preeti Nair decided to resign from her post as national creative director.