Mudra Ahmedabad bags Empresaria, its first global entrepreneurial account

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | June 17, 2008
Empresaria was started by entrepreneur Miles Hunt and is an international staffing specialist

Mudra & #BANNER1 & # Ahmedabad recently won the account of international staffing specialist Empresaria Group plc, headed by entrepreneur Miles Hunt. Mudra will focus on developing Empresaria's brand communications, including the re-design of the company's website and intranet as well as other activities such as internal newsletters.

Chandan Nath
In an official communiqué, Chandan Nath, president, Mudra Ahmedabad, says, "We will continue to focus on building a roster of entrepreneurial clients. Now with Empresaria on board, we have taken our business initiatives to a global level. This is a good beginning."

Miles Hunt, chief executive officer and founder, Empresaria, says, "Over the past 12 months, the Empresaria Group has grown significantly and expanded its global footprint with a number of significant acquisitions in new territories. As a result, we needed to look at our brand communications to assist our business targets going forward. We have therefore appointed Mudra Ahmedabad to help us develop our brand further."

Ronak Shah, director, brand communications, Mudra Ahmedabad, says, "We had done some work for IMS Empresaria (India) and when Miles (Hunt) saw our work, he got us on board for the Empresaria network."

Empresaria, which is headquartered in the UK, is an international staffing agency with specialist temporary and permanent recruitment, training and process outsourcing operations worldwide. The Empresaria Group operates in 18 countries across Europe, Asia, Australia and the Americas, trading through 49 companies.

Mudra Ahmedabad has worked for various entrepreneurs in the past two decades. It has launched brands such as Paras Pharmaceuticals, Nirma, Adani Group and Electotherm. Some of the agency's other recent business wins in the region include Star Cements, Gujarat Tourism and Renovau Telecom.